Driven by Purpose. Defined by Results.
Have a Challenge in Motorsports? Bring it to the USMA.
USMA helps brands maximize their investment in motorsports and racetracks and sanctioning organizations strengthen, protect, and demonstrate their value.
From sponsorship strategy, research, activations, and ROI to economic impact studies, government affairs, and industry advocacy, USMA combines deep motorsports expertise, proprietary data insights, and proven solutions to deliver measurable results.
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Economic Impact & Industry Intelligence.
For Racetracks & Series:
Prove your economic impact, strengthen stakeholder relationships, secure funding, and support long-term growth.
For Corporate Brands:
Understand motorsports audiences, measure engagement, validate investments, and uncover strategic opportunities with confidence.
Services:
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Economic Impact Studies
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Audience & Fan Research
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Industry Surveys & Insights
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Sponsorship Measurement
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Product & Market Testing
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Consumer Analytics
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Data Collection & Reporting
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Strategic Intelligence
MARKETING
Build programs that connect with the right audience, maximize partnerships, and deliver measurable ROI.
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Strategic Planning
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Campaign Execution
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KPI's & ROI
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Sponsorship Management
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Creative Assets
EVENTS
Activations, events, and initiatives designed to engage audiences and drive measurable impact.
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Experiential Events & Tours
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Trade Shows
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Corporate Events
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Planning & Strategy
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Full Service Management
Government
Navigate funding, legislation, and complex challenges with a team that understands both motorsports and how to get results.
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Issue Resolution
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Funding & Grants
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Legislative Representation
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Regulatory Support
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Public Affairs
Why Partners Choose USMA
- Deep understanding of motorsports across all levels and disciplines.
- Clear insight into audiences — and how to reach them effectively.
- Proven ability to deliver meaningful results within tight budgets.
- Strategy, data, and execution aligned to create measurable impact.
Most importantly, we don’t just advise.
We solve problems, create opportunities, and deliver results.
"USMA consistently delivered on time and under budget. Their solutions exceeded expectations, with clear, trackable ROI. Their industry expertise and extensive network were invaluable."
Roberto Prado, Sr. Marketing & Brand Manager, eBay
Impact in Action
The first step toward meaningful results begins here.
The U.S. Motorsports Association (USMA) has spent decades working across the motorsports landscape, supporting tracks, businesses, and organizations through research, strategy, advocacy, and execution.
USMA delivers practical, efficient, and results-driven solutions built on real industry experience.