Driven by Insight. Defined by Results.
Motorsports Expertise That Gets Things Done.
USMA is trusted and proven to solve complex challenges others often can’t. We help brands, racetracks, and motorsports organizations develop solutions, secure funding, and maximize every dollar.
We’re not a traditional agency.
USMA is deeply embedded in the industry, providing proprietary data and intelligence, trusted relationships, and real-world experience that turns strategy into executed results.
research
Economic Impact & Industry Intelligence.
For racetracks and organizations:
Prove your economic impact to secure funding and drive growth.
For corporate brands:
Gain the insights needed to understand motorsports audiences and invest with confidence.
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Economic Impact Reports
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Surveys
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Market Insights
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Product Tests
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Data Analytics
MARKETING
Build programs that connect with the right audience, maximize partnerships, and deliver measurable ROI.
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Strategic Planning
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Campaign Execution
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KPI's & ROI
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Sponsorship Management
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Creative Assets
EVENTS
Activations, events, and initiatives designed to engage audiences and drive measurable impact.
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Experiential Events & Tours
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Trade Shows
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Corporate Events
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Planning & Strategy
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Full Service Management
Government
Navigate funding, legislation, and complex challenges with a team that understands both motorsports and how to get results.
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Issue Resolution
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Funding & Grants
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Legislative Representation
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Regulatory Support
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Public Affairs
Why Partners Choose USMA.
- Deep understanding of Motorsports across all levels and discipline's.
- Clear insight into audiences, and how to reach them effectively.
- Proven to deliver results within tight budgets.
- Strategy, data, and execution connected to deliver measurable results.
Most importantly, we don’t just advise.
We solve problems and get it done.
"USMA consistently delivered on time and under budget. Their solutions exceeded expectations, with clear, trackable ROI. Their industry expertise and extensive network were invaluable."
Roberto Prado, Sr. Marketing & Brand Manager, eBay
Impact in Action
The first step toward meaningful results begins here.
The U.S. Motorsports Association (USMA) has spent decades working across the motorsports landscape, supporting tracks, businesses, and organizations through research, strategy, advocacy, and execution.
USMA delivers practical, efficient, and results-driven solutions built on real industry experience.